Gertrude Event
Stepping-Up Twenty-Ten: Gertrude Contemporary Creating Change
GERTRUDE REBRAND AND WEBSITE RELAUNCH
Looking forward this is it: Gertrude Contemporary. Strong, distinct, and concise, Gertrude Contemporary is a name that honours our roots on Gertrude Street but releases us from the bonds of geography by letting everything after the “contemporary” take its own volition. Gertrude Contemporary exhibitions; Gertrude Contemporary Studio’s; Gertrude Contemporary emerging Writers program (presented in partnership with Art & Australia); Gertrude Contemporary Visiting Curators; Gertrude Contemporary education; Gertrude Contemporary publications; Gertrude Contemporary touring project. The emphasis at Gertrude Contemporary is always firmly on the artists and ideas of our times and to maintain our principles of access, Gertrude Contemporary is embracing a new brand revolution with an identity transformation generously designed by Australia’s leading graphic design company, Fabio Ongarato Design. Fabio Ongarato Design have redesigned our entire brand including exhibition catalogues, invitations and other collateral, along with our new, phenomenally improved website. Gertrude Contemporary's new website will bring a third dimension to the program. Representing the breadth of Gertrude Contemporary’s twenty-five years of activity, this website brings Gertrude Contemporary up to and beyond the current moment. Featuring a comprehensive archive of artists and exhibition images and information, along with mp3s and videos from our forums, floor talks and lectures, as well as a brand new addition, the Gertrude Contemporary portal which features a calendar of cultural events, links to institutions and opportunities and downloadable maps that will be a one-stop guide to Melbourne. Also featured in Gertrude Contemporary’s new website is the Gertrude Contemporary Blog. this will be a centre for the discussion and exploration of current issues and ideas, offering audiences the opportunities to comment on programs, and to be engaged by our commissioned series of essays that will be published on this blog. Stepping-up our momentum we will be hard to miss with our new brand cutting a fluorescent swathe through Australia’s cultural terrain, so watch this space www.gertrude.org.au for a changing Gertrude Contemporary. We invite you to help celebrate the launch of the new brand during the melbourne Art Fair 2010, with Gertrude Contemporary staff, Fabio ongarato designers and Gertrude Contemporary’s Melbourne Art Fair artist Nathan Gray. Thursday 5 August at 4pm–5:30pm at Stall A67, royal exhibition Building, Fitzroy Alexie Glass-Kantor Director, Gertrude Contemporary) and Emily Cormack (Curator – Communications Manager) will present our new brand in conversation with designers from Fabio Ongarato Design. This will be followed by a floor talk by Nathan Gray who will discuss his exhibition, What They Brought Back at the 2010 Melbourne Art Fair. For further information or images, please contact Emily Cormack telephone +61 3 9419 3406 Facsimile +61 3 9419 2519 emily@gertrude.org.au www.gertrude.org.au Gertrude Contemporary 200 Gertrude Street Fitzroy VIC 3065 Australia |
As an organization committed to risk and supporting new
directions, we are very pleased to announce that for our
twenty-fifth birthday we have made significant changes
to create space for the next phase.